Why Work with the Media?
Office of Communications and Marketing
Millsaps College's community is made up of approximately 1,400 students and 300 staff and faculty members, and each one of these campus members has an interesting story to tell. No wonder, then, that the area media would be interested in pursuing stories about the people on campus. The purpose of the Millsaps Office of Public Relations is to promote the college's people, programs, and events to area journalists in a positive light. We exist to help "get the word out" about your news and to offer assistance, when asked, on the most appropriate way to respond to a journalist's query.
Although many people tremble at the idea of speaking to the media, working with journalists can certainly be painless and even fun. Proper preparation helps, and so does knowing the benefits of positive media coverage:
- Reaching out to a classroom of thousands through newspapers, television, and radio supports the college's ideals of teaching and public service.
- When alumni and other community members see recurring coverage of campus events, they feel more connected to the campus and are more likely to invest their time and funds in the future of Millsaps.
- Public perception of the college's credibility is influenced by news coverage of the campus and how faculty, administrators, and staff announce news and respond to reporter inquiries.
- Publicity for an event has the possibility of driving ticket sales, increasing awareness, and recruiting new volunteers for both your current program and future events.
- Popular press accounts often boost the attention research journal articles receive and further promote the researcher/academic as an expert in his/her field.