What topics are covered?

For four weeks, the Business Advantage Program combines class lectures, team projects, small group work, and workshops to develop specific business skills and a comprehensive understanding of the business world. Each day consists of four 75-minute sessions, covering at least two of the major topics. Because of the “boot-camp” nature of the program, the faculty will employ a highly interactive, dynamic teaching style.

Topics covered in each discipline include:

• Accounting
  Learning the Language of Business
  What Do You Mean – What Does It Cost?
  Making a Budget and Sticking to It


• Economics
  Who Gets What? The Role of Markets
  Competition: Perfect and Otherwise
  When Markets Need Correcting


• Finance
  How’s Business? Understanding Financial Statement Analysis
  Making Money Grow! Interest Rates
  Bulls and Bears: Understanding Stocks and Bonds


• Management
  What Does a Business Organization Look Like?
  Business Leadership – Doing Business the Ethical Way
  Managing Employee Performance
  Who Are Today’s Workforce?


• Marketing
  Start with the Customer – Segmentation and Target Marketing
  How to Cut Through the Clutter – Branding and Communication Strategy
  What Price and Place is Right?


• Communication and Career Development
  How to Get Your Foot in the Door – Job Search Tools and Resume Writing
  How to Keep Your Foot in the Door – Business Etiquette/Interviewing Skills
  How to Get your Name on the Door – Adding Value as an Employee


• Pulling It All Together:
  Strategic Capstone Experience