Else School of Management

Business Advantage Program

The Business Class for the Rest of Us

No matter your passion or profession, business plays a role in every pursuit. The Business Advantage Program (BAP) offers you the knowledge to make the right business moves.

About the Business Advantage Program

Who Should Enroll

Geared toward professionals with no formal business training, BAP provides a fundamental understanding of economics, accounting, finance, marketing and management.

Key Takeaways

Understand the fundamentals of accounting, economics, marketing, finance and management.

Course Length

Classes meet August to December, two nights a week plus three Saturdays.

How It Works

Taught by Millsaps College Else School of Management faculty.

  • Fall Semester – 16 weeks, two nights a week
  • 7 topics, providing a fundamental understanding of economics, accounting, finance, marketing and management
  • Cost is $4,500; limited scholarships available.

What You Earn

A Business Advantage Program certificate from Millsaps College.

Curriculum



Accounting

  • Learning the Language of Business
  • What Do You Mean—What Does It Cost?
  • Making a Budget and Sticking to It


Management

  • What Does a Business Organization Look Like?
  • Business Leadership—The Ethical Way
  • Managing Employee Performance
  • Who Is Today’s Workforce?
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Economics

  • Who Gets What? The Role of Markets
  • Competition: Perfect and Otherwise
  • When Markets Need Correcting
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Marketing

  • Segmentation and Target Marketing
  • Branding and Communication Strategy
  • What Price and Place are Right?


Finance

  • Understanding Financial Statement Analysis
  • Making Money Grow! Interest Rates
  • Bulls & Bears: Understanding Stocks & Bonds


Pulling It All Together

  • Strategic Capstone Experience

Contact

For more information about the BAP program, send an email to [email protected].


Why participate in our Business Advantage Program at Millsaps?

In their own words

Ravi Chandran

As a doctor, they train you a lot. But, they don’t teach you how to manage your own business, how to be a good manager of other people, and how to you manage your finances.

Latisha Latiker

I have gained so much educational and personal knowledge through the professors that we’ve had. And I love the way it’s tailored to not overwhelm or intimidate you.

Dr. Blakely Fender

BAP is perfect for working professionals who’ve gone to college, have a passion and trained deeply in something, but something other than a business discipline. The program really gives people confidence in speaking and understanding the language of business.

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