Else School of Management
Business Advantage Program
The Business Class for the Rest of Us
No matter your passion or profession, business plays a role in every pursuit. The Business Advantage Program (BAP) offers you the knowledge to make the right business moves.
About the Business Advantage Program
Who Should Enroll
Geared toward professionals with no formal business training, BAP provides a fundamental understanding of economics, accounting, finance, marketing and management.
Key Takeaways
Understand the fundamentals of accounting, economics, marketing, finance and management.
Course Length
Classes meet August to December, two nights a week plus three Saturdays.
How It Works
Taught by Millsaps College Else School of Management faculty.
- Fall Semester – 16 weeks, two nights a week
- 7 topics, providing a fundamental understanding of economics, accounting, finance, marketing and management
- Cost is $4,500; limited scholarships available.
What You Earn
A Business Advantage Program certificate from Millsaps College.
Curriculum
Accounting
- Learning the Language of Business
- What Do You Mean—What Does It Cost?
- Making a Budget and Sticking to It
Management
- What Does a Business Organization Look Like?
- Business Leadership—The Ethical Way
- Managing Employee Performance
- Who Is Today’s Workforce?
Economics
- Who Gets What? The Role of Markets
- Competition: Perfect and Otherwise
- When Markets Need Correcting
Marketing
- Segmentation and Target Marketing
- Branding and Communication Strategy
- What Price and Place are Right?
Finance
- Understanding Financial Statement Analysis
- Making Money Grow! Interest Rates
- Bulls & Bears: Understanding Stocks & Bonds
Pulling It All Together
- Strategic Capstone Experience
Contact
For more information about the BAP program, send an email to [email protected].
Why participate in our Business Advantage Program at Millsaps?
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