Business Analytics

Data-driven business decisions

Business Analytics majors can help organizations make sense of data that is critical to their operations. Data is one of the greatest assets of any business. However, most companies don't use it to guide business decisions. Business Analytics gives you the power to predict future trends. You will be able to gather, analyze and monitor data to help businesses streamline processes and improve their bottom line.

Featured Courses

Here is a sampling of a few courses that might pique your interest.

QMGT 4000 - Collecting and Analyzing Data
In this course, students will gain a foundation in importing and analyzing data using R. The course emphasizes the practical application of knowledge and skills that will facilitate collecting data from multiple sources, importing and cleaning data, and efficiently analyzing the data.
MRKT-4020 Marketing Research
This course imparts an understanding of and the skills to apply the methods and techniques required for gathering, recording and analyzing information for making marketing decisions.

Degree Options

Discover your degrees, minors, concentrations and certification options available for this field of study.

BBA - Business Analytics
Millsaps College's Bachelor of Business Administration in Business Analytics combines industry-aligned curriculum and hands-on experience to equip students with data interpretation, business intelligence and predictive analytics skills.

88% of data is ignored.

On average, companies analyze only 12% of the available data.*

Analytics will enable more real-time decision making.

Analytics will no longer just focus on historical data but instead will process data in real time, understand context and adapt its behavior accordingly. **

14% Growth Projected

According to the U.S. Bureau of Labor Statistics, the business analyst job outlook from 2020 to 2030 shows 14% growth, which is greater than the average for other positions.
* Forrester Research ** Forbes

Our distinctive strengths

Millsaps College's Bachelor of Business Administration in Business Analytics combines industry-aligned curriculum and hands-on experience to equip students with data interpretation, business intelligence and predictive analytics skills. The program focuses on practical application of theoretical knowledge, using real data and the latest tools and technologies. It also emphasizes critical thinking, problem-solving and communication, preparing graduates for roles like data analyst or business intelligence consultant. This comprehensive education positions students for a career in the ever-evolving, data-driven global market, making them valuable assets in the field of business innovation.
  • Industry-Aligned Curriculum: The program offers a curriculum that fuses theoretical knowledge with practical application designed to meet the evolving needs of a data-driven global market.
  • Emphasis on critical thinking and problem solving: Beyond technical skills, the program emphasizes critical thinking, problem solving and effective communication, essential skills for various roles in today's data-driven economy.
  • Capstone Course with Experiential Projects: The program includes a capstone course that involves experiential projects in collaboration with classmates and external partners.
  • Preparation for a Myriad of Roles in the Workforce: Graduates are prepared for a wide range of roles, from data analysts and business intelligence consultants to risk analysts.
  • Alignment with Global Labor Market Needs: The program is strategically designed to align with the trajectory of global labor markets and industry needs, ensuring graduates are relevant and highly sought-after in the professional realm.

Gain hands-on experience

Business Analytics majors receive hands-on learning through our Capstone Project, internships, honors projects and portfolio development opportunities.


Our curriculum emphasizes problem solving and critical thinking skills essential to any career. Business Analytics students will find a Pathways connection in our Business or STEM and Data Science Pathways tracks.

Study Abroad

Join us at the Else School of Management and turn your educational journey into a global adventure. Our international study programs are not just about learning; they’re about experiencing the world, understanding diverse cultures and preparing you for a successful career in the global marketplace. Our European Business Program allows you to immerse yourself in the vibrant life and rich business landscapes of cities like London, Dublin, Munich and Florence. Our semester break in Merida, Mexico, a unique two-week experience at the Millsaps College mini-campus in the Yucatan, offers an intimate look into the business world of Mexico.

More About the Degree

Recent Career Placements

  • Amazon
  • Monogram Foods
  • Ergon
  • Resolute Wealth Strategies
  • Ross & Yerger
  • Southern Farm Bureau Life Insurance
  • BankPlus
  • University of Mississippi Medical Center
  • Hope Credit Union

Careers of Recent Graduates

  • Data Analyst
  • Business Intelligence Analyst
  • Data Consultant
  • Data Visualization Specialist
  • Market Research Analyst
  • Financial Analyst
  • Customer Insights Analyst
  • Sales Analyst
  • Risk Management Analyst
  • E-commerce Analyst

Related Areas of Study

  • Computer Science
  • Data Analytics
  • Business Adminstration
  • Economics
  • Mathematics
  • User Experience (UX) Design

Ready? Take the next step!


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