Business Analytics

Data-driven business decisions

Business Analytics majors can help organizations make sense of data that is critical to their operations. Data is one of the greatest assets of any business. However, most companies don't use it to guide business decisions. Business Analytics gives you the power to predict future trends. You will be able to gather, analyze and monitor data to help businesses streamline processes and improve their bottom line.

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Featured Courses

Here is a sampling of a few courses that might pique your interest.

QMGT 4000 - Collecting and Analyzing Data

In this course, students will gain a foundation in importing and analyzing data using R. The course emphasizes the practical application of knowledge and skills that will facilitate collecting data from multiple sources, importing and cleaning data, and efficiently analyzing the data.

MRKT-4020 Marketing Research

This course imparts an understanding of and the skills to apply the methods and techniques required for gathering, recording and analyzing information for making marketing decisions.

Browse all Business Analytics courses

Degree Options

Discover your degrees, minors, concentrations and certification options available for this field of study.

BBA - Business Analytics

Millsaps College's Bachelor of Business Administration in Business Analytics combines industry-aligned curriculum and hands-on experience to equip students with data interpretation, business intelligence and predictive analytics skills.

88% of data is ignored.

On average, companies analyze only 12% of the available data.*

Analytics will enable more real-time decision making.

Analytics will no longer just focus on historical data but instead will process data in real time, understand context and adapt its behavior accordingly. **

14% Growth Projected

According to the U.S. Bureau of Labor Statistics, the business analyst job outlook from 2020 to 2030 shows 14% growth, which is greater than the average for other positions.

_{* Forrester Research ** Forbes}

Our distinctive strengths

Millsaps College's Bachelor of Business Administration in Business Analytics combines industry-aligned curriculum and hands-on experience to equip students with data interpretation, business intelligence and predictive analytics skills. The program focuses on practical application of theoretical knowledge, using real data and the latest tools and technologies. It also emphasizes critical thinking, problem-solving and communication, preparing graduates for roles like data analyst or business intelligence consultant. This comprehensive education positions students for a career in the ever-evolving, data-driven global market, making them valuable assets in the field of business innovation.

Industry-Aligned Curriculum: The program offers a curriculum that fuses theoretical knowledge with practical application designed to meet the evolving needs of a data-driven global market.
Emphasis on critical thinking and problem solving: Beyond technical skills, the program emphasizes critical thinking, problem solving and effective communication, essential skills for various roles in today's data-driven economy.
Capstone Course with Experiential Projects: The program includes a capstone course that involves experiential projects in collaboration with classmates and external partners.
Preparation for a Myriad of Roles in the Workforce: Graduates are prepared for a wide range of roles, from data analysts and business intelligence consultants to risk analysts.
Alignment with Global Labor Market Needs: The program is strategically designed to align with the trajectory of global labor markets and industry needs, ensuring graduates are relevant and highly sought-after in the professional realm.

Gain hands-on experience

Business Analytics majors receive hands-on learning through our Capstone Project, internships, honors projects and portfolio development opportunities.

Experiential Learning Opportunities

Pathways

Our curriculum emphasizes problem solving and critical thinking skills essential to any career. Business Analytics students will find a Pathways connection in our Business or STEM and Data Science Pathways tracks.

Learn More About Pathways

Study Abroad

Join us at the Else School of Management and turn your educational journey into a global adventure. Our international study programs are not just about learning; they’re about experiencing the world, understanding diverse cultures and preparing you for a successful career in the global marketplace. Our European Business Program allows you to immerse yourself in the vibrant life and rich business landscapes of cities like London, Dublin, Munich and Florence. Our semester break in Merida, Mexico, a unique two-week experience at the Millsaps College mini-campus in the Yucatan, offers an intimate look into the business world of Mexico.

Upcoming Study-Abroad Classes

More About the Degree

Recent Career Placements

Amazon
Monogram Foods
Ergon
Resolute Wealth Strategies
Ross & Yerger
Southern Farm Bureau Life Insurance
BankPlus
University of Mississippi Medical Center
Hope Credit Union

Careers of Recent Graduates

Data Analyst
Business Intelligence Analyst
Data Consultant
Data Visualization Specialist
Market Research Analyst
Financial Analyst
Customer Insights Analyst
Sales Analyst
Risk Management Analyst
E-commerce Analyst

Related Areas of Study

Computer Science
Data Analytics
Business Adminstration
Economics
Mathematics
User Experience (UX) Design

Faculty

Jesse Beeler

Professor of Accounting Else School of Management Hyman F. McCarty Jr. Chair of Business Administration
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Cheri Bergeron

Instructor of Accounting Else School of Management
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Shalini Bhawal

Assistant Professor of Management
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David Culpepper

Professor of Accounting and Entrepreneurship Else School of Management Chair of ELSEWorks
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Blakely Fox Fender

Professor of Economics J. Armistead Brown Chair of Business Administration Director, EMBA and MBA Programs Else School of Management
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